Sassetti LLC

LIVE EVENT PRODUCTION
Make the Event Feel Bigger Than the Room.
Custom visuals, broadcast production, branded transitions and seamless content integration — designed to turn a virtual event into a polished experience.
PRODUCE
Live Broadcast
DESIGN
Custom Graphics
INTEGRATE
Sponsor Content
AAM Emerge 2023 Virtual Conference
2023 AAM EMERGE
A virtual conference powered by branding, technology and live production.
THE CASE STUDY
AAM Emerge.
Built for the Screen.
The 2023 AAM Emerge conference was hosted at Sassetti's Oak Brook office and built around a virtual audience. Our team managed the visual production experience, including on-screen content, graphics, transitions and integrated sponsor advertising.
01
The Challenge
Make a virtual conference feel cohesive, polished and engaging rather than like a series of disconnected video calls.
02
The Approach
Build a broadcast workflow that combined OBS production, branded visuals and controlled transitions between speakers, presentations and sponsor content.
03
The Result
A more seamless viewer experience with consistent branding, intentional scene changes and integrated event messaging.
OUR PRODUCTION APPROACH
Behind the Scenes Is Where the Experience Gets Built.
The audience sees a polished event. Behind it is a production system coordinating scenes, graphics, transitions and timing.
CONTROL ROOM
OBS PRODUCTION
Every switch, transition and graphic has a job to do.
THE PRODUCTION ENGINE
Built Around OBS.
OBS gave us the flexibility to build a custom live-production environment where scenes, graphics and transitions could be managed in real time.
Custom scene layouts
Branded scene transitions
Speaker and presentation switching
Integrated sponsor content
GRAPHICS & BRANDING
The Event Should Look Like One Brand From Beginning to End.
Every visual element was created to support the Emerge identity. Lower thirds, title cards, sponsor graphics and presentation visuals all worked together so the event maintained a consistent look throughout the broadcast.
THE GOAL
Make every scene feel intentional — even between speakers.
AAM Emerge Logo
SPONSOR + EVENT MESSAGING
INTEGRATED ADVERTISING
Sponsor Visibility Without Breaking the Experience.
Sponsor messaging was built directly into the event flow rather than treated as a separate interruption. Graphics and ads could be displayed strategically throughout the stream while maintaining the look and pacing of the event.
Built into the broadcast
Consistent with event branding
Designed for sponsor visibility
WHAT THE AUDIENCE SEES
Production Should Feel Invisible.
When everything is working properly, the audience isn't thinking about switching software, scene timing or graphics. They're simply experiencing the event.
01
Smooth
Seamless movement between speakers, content and scenes.
02
Branded
One consistent visual identity throughout the event.
03
Engaging
Visual changes and messaging that keep the stream moving.
04
Professional
A broadcast experience that reflects the quality of the event.
THE OUTCOME
A Conference That Looked as Professional as the Ideas Being Shared.
The final production combined branded graphics, controlled transitions and sponsor content into one unified live experience, helping elevate the presentation of the AAM Emerge event.
LIVE EVENT CONTACT
SASSETTI MARKETING SERVICES
Tyler Cuda
Marketing Manager
From live production and video to creative design and digital marketing, our goal is to make the complicated parts happen behind the scenes so the finished experience feels simple, polished and professional.
8+
Years Experience
2,000+
Videos Created
55M+
Monetized Views
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