From working in marketing, sales, as a media consultant, and even a business owner, my career has led me to work with the biggest health foods brands, Finance YouTube giants, and build businesses to become powerhouses in their field. Over the past 6 years, I’ve created over 2,000 videos, gaining 55+ million monetized views and averaging $33k/mo in revenue. Increasing ROI by 162% on average for my clients and creators.
Phone: (708) 386-1433 x102
“Just listen to your gut. And on your way down to your gut, check in with your heart. Between those two things, they’ll let you know what’s what.”
Associations
Society for Human Resources Management (SHRM) CPA Firm Management Association (CPAFMA)
Education
Robert Morris University – Business Management & Graphic Design
Hobbies
Filming, editing, playing hockey, guitar, learning something new every day, and exercise.
Q&A
Make a prediction about your industry or the clients you serve.
Creating great long-form content, supported by short-form is the recipe for success. I believe in 10 years that Google and YouTube will be unchallenged in their model of paying creators more than they receive in revenue, ability to advertise on relevant videos/channels, and reaching new and existing clients once you understand their algorithm. Users are rewarded for good content that leads into essentially free advertising as you get paid along the way for your efforts. Places like TikTok or Instagram/Facebook struggle to keep advertisers happy because short-form content is incredibly difficult to monetize and placing ads on a 5 second video for a certain creator doesn’t work.
What drew you to Sassetti?
I’m approaching the time in my career where I’ve experienced what I enjoy and don’t want for my future years. Sassetti checks more boxes than I originally had for a great career path. The people, the culture, the support, and resources are far beyond what I thought was possible and I’m thankful we found one another.
Describe your work style.
My work style can be best defined by my ability to collaborate, visualize ideas, and produce high-quality content quickly. If there’s a skill that I would define as a weakness, I focus on rounding out those skills to add to my media arsenal so no task is unaccomplishable.
What piece of advice would you give to someone starting out in your field?
Surround yourself in business with individuals who understand the balance between hard work and creativity.
